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WC Marketing Problem Recognition and Information Search Essay


  1. Describe the decision-making process you went through on a major purchase (car, school, etc) and apply concepts in Ch. 7-9. What bias was involved in your purchase? What marketing helped influence your decision? Provide additional information/research on concepts that influenced your decision that you found outside of the book.
  2. Papers must fully answer each question asked, be prepared in APA formatting and have a minimum of two cited sources. Papers are required to be a minimum of 2-3 full pages of content.Formatting: 12 pt, Times New Roman font, regular margins with no more than 1.5 spacing.
  3. In a different file read Chapter 9 – find a short video online that covers any of the topics in Chapter 9Answer – How do unconscious factors influence consumer behavior? and How does brand loyalty impact low effort decision making?


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