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Strayer University Target Market of the Snax and Relax Inn Discussion


I don’t know how to handle this Business question and need guidance.

  • Describe the target market for your chosen company, whether it’s  based the snack food company scenario or a start-up company of your  choosing. Be sure to include the following:    
    • Demographic Description: Age, income range, gender, family size, education, occupation, et cetera.      
      • Example: A likely user for X product is a male aged 25–34 who  earns between $35,000 and $55,000 per year and has a four-year college  degree.
    • Geographic Description: Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition.      
      • Example: Atlanta.
    • Lifestyle Description: Where do  your customers shop, what do they do for leisure, what kind of clothes  do they wear, what type of cars do they drive, et cetera?
    • Psychographic Description: How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking?
    • Purchasing Pattern Description: How will your  target market use the product, how many times will they buy it, where do  they buy the product, how do they pay for it, et cetera?
    • Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)?

Post at least one substantive comment to another student’s post.


  • Textbook Chapter 7, “Target Market,” pages 105–122, provides additional detail about this topic.
  • You will revise this week’s discussion post as part of your work on the Week 5 assignment, Marketing Plan and Budget.

Note: Start  your response with a brief description of your business (no more than 3  sentences). Specify your company name, what business you are in, and  the specific product(s) or service (s) you plan to sell.


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