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Southern New Hampshire University Be Like Me Commercial 1992 Discussion 4


First, watch the commercial Be Like Mike, which first aired in 1992. Then, in your initial post to the discussion, address the following:

  • What key marketing strategies do you think Gatorade was striving to apply to this marketing campaign?
  • What does the slogan “Be Like Mike” mean to you?
  • Why do you think this campaign was effective?
  • Do you think the commercial would be as effective today? Why or why not?
  • If Gatorade were to remake the commercial today, what athlete would you recommend the company use? Explain your reasoning.

In responding to your classmates, be sure to comment on any ideas that they mentioned that you had not thought of.


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