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MKT 640 University of Mount Olive Red Bull Greatest Strengths Marketing Questions


  • Question #1. What are Red Bull’s greatest strengths as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks of competing against such powerhouses?
  • Question #2. Discuss the pros and cons of Red Bull’s nontraditional marketing tactics. Should the company do more traditional marketing? Why or why not?
  • Question #3. Discuss the effectiveness of Red Bull’s sponsorships. Where should the company draw the line in terms of novelty and risks?
  • Explain/define the concepts from the chapters (using the slides provided) that relate to the case example (you can incorporate this into the answers of the 3 questions above or make a separate paragraph connecting the two.)


  • Follow the



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