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BBA 221 EUBS Reputation of The Brand Volcanica Coffee Research Paper

 

tudents have 48 hoursto submit their final timed assignment individuallyto the submission point available on Moodle. Within this timespan, they need to address all questions below.1.How would you assess the reputationof the brandVolcanica Coffee? Research about the brand and explain the research techniques that you would use, why you woulduse them,and identify/classify them (primary data, secondary data…).Share some key insights that you have found (would you say they have a good or bad reputation based on your research?).2.Explain how you would design a questionnaire for a company interested in having more information about consumer satisfaction. Write the main research question and include all pertinent details such as: what information you wouldcollect for developing the questions, where would you find this information, size and selection of the sample, tools used to develop the questionnaire, how you would contact respondents, etc.3.Outline five questionsthat this questionnaire would include. Explain how these questions address the main research question.4.What is the main difference between qualitative and quantitative marketing research?Describe this and illustrate it by using examples, as well as explaining when it is more appropriate to use one or the other and why. 5.What is the best research method for collectinginformation about the competition?Why? The file explaining the work and rubrics is provided below;

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