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SEE 6000 Johnson & Wales University Marketing Plan and Corporate Gifting Questions

 

Choose two of the below questions: Please upload a Word document with your answers. Remember to type the question first, so that I may know what question you are answering. Please answer each question as thoroughly as possible; taking into account all areas of lecture and material for the term. (Helpful hint: Each answer should be between 3-4 paragraphs). Use proper APA citations where necessary.

Question #1: Develop a brief marketing plan for the event of your choice. Make sure to identify the competitive advantages, target market(s), strategies, tactics, budgets, schedule and evaluation methodologies. Describe how you will increase your marketing performance through creative and innovative tactics.

Question #2: Briefly describe Sarbanes-Oxley legislation and how it may or may not affect the event that you and your group planned this term.

Question #3: You have been offered an expensive gift from a vendor in exchange for your business. Is there any situation or circumstance in which it would be acceptable to accept this gift? How do you know this? How will you get the information? How will you make the decision?

Question #4: Your event planning organization is about to acquire a small event planning company with inadequate technology resources. You are assigned to manage the technology transition. Prepare a brief checklist (in paragraph form) describing possible high risk areas in technological integration that your organization might face during and after the acquisition.

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