- Create a detailed report of your customer segments and target market. (CO1)
- Develop advertising messages targeted to your customer. (CO4)
The marketing campaign for any product or service must be tailored to the proper market segment. In Assignment 2, a positioning statement was created. From the positioning statement marketing campaigns can be developed. Assignments 4-6 create a marketing campaign. Different sections of the campaign are developed in each assignment.
In Assignment 4, the campaign objective, success measurement, and campaign budget were created. For this assignment, propose how to communicate with the customer.
- Design the campaign. (Provide detail.)
- What is the advertising type (broadcast, outdoor, print, public service, product placement, and online/mobile)? There may be more than one focus.
- What is the advertising scenario? (Remember the slogan created in Assignment 4.)
- Explain why you selected this type of campaign (advertising type(s) and scenario)? Why is this campaign appropriate for this customer segment? Provide detail.
- Combine the campaign budget created in Assignment 4 with the design. How will the budget be spent?
- The assignment should be 2-3 pages (excluding the title, abstract, and reference pages) and follow APA formatting.
- Support your statements with at least two peer-reviewed resources (excluding textbooks). Cite your sources in APA format.