Post a 225- to 375-word (3- to 5-paragraph) appraisal of which competitive analysis tool you think would be most useful in analyzing a company in order to create a competitive advantage. In your appraisal, do the following:
- Identify the tool that you selected and explain why you selected it.
- Examine the circumstances in which this tool might be more effective than other options.
- Identify improvements or modifications that might be made to the tool selected to improve its effectiveness.
- To support your response, be sure to reference at least one properly cited scholarly source.