Embry Riddle Marketing Airline Branding Strategy Discussion Questions
, pick an airline, domestic or international, and address the following topics:
- Discuss the airline’s branding strategy.
- What do you feel is their competitive advantage?
- How does quality relate to customer satisfaction with the airline brand?
Identify a company that produces a product mix comprised of at least three different brands or models. A common example might be Apple cellphone line-up (comprised of the iPhone XS, iPhoneXR, iPhoneX, iPhone 8, and so on). Before making your final selection, scan the examples of your peers to ensure you are not duplicating an example already identified in the discussion.
Research the company’s product mix price points and discuss the pricing strategy. How does the pricing compare to the competition? Explain the significance of understanding what customers value when making pricing decisions.